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FinExpertiza International Audit and Consulting Network continues its expansion to the east. A new member joined FinExpertiza in October – Warnoyo dan Mennix, a company of certified auditors, accountants and business advisers established in Jakarta.

“Mennix & Rekan strives to improve financial prospects for the clients and society. Guided by our motto “To see more than just figures”, we cater to the needs of our clients and are interested in their success. Our strength is our experts whose knowledge, skills and thoroughness allow us to be the leader in our industry”, – said Pujilah Mennix Harrijanto, the managing partner.

The company is a member of the Indonesian Institute of Public Accountants (IAPI), has the license of Certified Accountants, issued by the Ministry of Finance of the Republic of Indonesia. Warnoyo dan Mennix employees are chartered accountants of the Institute of Indonesia Chartered Accountants (IAI) and tax advisers of the Indonesian Tax Consultant Association (IKPI). The partner Pujilah Mennix Harrijanto is registered in Otoritas Jasa Keuangan (Indonesian financial authority) as the accountant of capital markets (FAPM), banking and nonbank financial structures (IKNB).

The key professional competence of the Indonesian member of FinExpertiza: audit, due diligence, law, consulting, bookkeeping and tax services.

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Which factors are instrumental in shaping the reputation of a global brand in new markets? How to adjust the communication policy of an international brand to the local business conditions? What influence do digital technologies have on the communications environment? These hot issues and more were discussed by the executives of FinExpertiza Network member companies as well as leading experts from 15 countries.

Marketeers with a solid international background, together with the guests, reviewed global best practice, analyzed case studies, discussed the problem of balancing the global and the local in the process of the development of a multinational brand, and talked the role of mentality, cultural and linguistic distinctions in communications.
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The role of marketing communications in the brand globalization process will become the focus of the III FinExpertiza Network Conference in Amsterdam, Netherlands.

Top managers of FinExpertiza Network companies from 15 countries will talk successful strategies for building up a positive company reputation in new markets, optimal communication channels for shaping international customers’ behavior, adaptation of branding and communication policies to local needs, assessment of the effectiveness of communications and other hot topics for the global business community.
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