The role of marketing communications in the brand globalization process will become the focus of the III FinExpertiza Network Conference in Amsterdam, Netherlands.

Top managers of FinExpertiza Network companies from 15 countries will talk successful strategies for building up a positive company reputation in new markets, optimal communication channels for shaping international customers’ behavior, adaptation of branding and communication policies to local needs, assessment of the effectiveness of communications and other hot topics for the global business community.